The project titled “Reinforcing local supply value-chains of fresh products” coming from the collaboration between Agrisud and Club Med in Senegal, has just celebrated its 10 years of existence.
A day of celebration took place at Cap Skirring with all stakeholders in order to exchange on the success of this NGO-company collaboration for the benefit of local development.
*Club Med, the Club Med village of Cap Skirring, female producers, the Center of Agricultural and Social Promotion of Diembering (CASP), Agrisud and local authorities.
Origin of the Agrisud-Club Med collaboration
For more than 10 years, Club Med has been committed to develop responsible tourism. Among the actions of sustainable development run by the company,improving value-chains of several holiday villages was led by Agrisud..
The goal of this NGO-company collaboration is to contribute to local and socio-economic development in a win-win partnership.
The first holiday village to implement this action was the one located in Cap Skirring (in Diembering, Casamance) in 2009. This was a progressive approach to initiate a relation between Club Med’s demand of fresh products and the supply of local producers.
Thanks to the strong will of Club Med, the expertise of Agrisud and the trust relationship built between all stakeholders, the project’s economic impacts are profiting not only to producers but also to all the people of Diembering.
Results with positive impact
One of the main advantages of this NGO-company collaboration is the co-construction approach and the support of female producers which is based on 3 principles:
- Improving agricultural practices in order to have agro-ecological products, as defined in the specification of Club Med (quantity, quality, diversity)
- Transferring management expertise in order to be able to deliver holiday villages but also to run their farm as a small company.
- Organizing the value chain by grouping producers
This approach has proven to be successful: in 10 years, local supplies of Cap Skirring, which were close to zero, have risen to 25 tones of vegetables in a season, corresponding to a turnover superior to 21,000 euros.
Female producers, forty of them at the beginning, are now 188 to supply the holiday village and they have improved their income to reach an average of 380 euros/season and per VSE.
An Economic Interest Group was built to ensure that these supplies last in time.
Building on this success, the project was replicated in 8 Club Med villages in 6 different countries (Morocco, Senegal, Brazil, Indonesia, China, Mauritius) adopting a similar approach.
The co-construction approach led with the different stakeholders::Club Med, the village of Cap Skirring, producers, the CASP, Agrisud and local authorities contributed to develop a responsible supply value- chain which impacts directly and positively the Casamance territory.
Key figures of 2019*:
- 6 countries (Morocco, Senegal, Brazil, Indonesia, China, Mauritius)
- 8 projects, which supply 8 villages
- 369 family farms
- more than 65 t of agro-ecological products bought (which correspond to 20 to 30% of the purchases on these products)
- Close to 100,000 euros of turnover for these farms
- More than 2,500 beneficiaries
*for the 8 projects « responsible supply value-chains » of Club Med with Agrisud
Louis-Etienne DIOUF, Representative of Agrisud in Senegal
« Back then, many women we met didn’t believe it… there had been attempts to encourage local purchases in the past but without any conclusive result. And yet, many women, who are present here, have decided to go for it. From the outset, the CASP, which had been working in the region for a while, was associated. Its knowledge of the area and its professionalism, enabled the actions to start quickly and the village progressively changed its supply chains.
Ensuring good production conditions doesn’t mean success for a family farm if the market is not acquired. That’s what Club Med understood by giving the farms the opportunity to enter, not individually but collectively, the list of “referenced” suppliers”
Florian DUPRAT, Director of Sustainable Development at Club Med
« More than 10 years ago, we noticed that we were buying very few local products because the producers were not able to meet our needs in terms of quantity, quality and regularity. But the climate, the know-how and the farms were there!
It is then that we had the chance to meet Agrisud, and what is exciting
is that their approach starts from the potential of local farms, their constraints and the local demand.
Naturally, setting up this project has not always been easy, and we need to be patient because developing such value-chains takes time, we need to build a trust relationship with the producers, to raise awareness among our internal employees and also to adapt ourselves to the characteristics of these value-chains.”